HoneyLynn, a soon-to-be-mother who joined the Big Green Purse campaign back in March, has shifted almost $2,000 of her household spending to products and services that benefit the environment as part of her commitment to live a greener life. Here’s her story: “Over the last 4-5 years, I have really become committed to environmentally conscious […]
Tag Archives | shift and save
When You Start Spending Money Again, Make a Difference: Choose Green Products and Services
The current economic downturn has a “green” lining: reduced consumption is cutting environmental impact almost across the board, scaling back carbon dioxide emissions and trash piles as people drive less, buy less, and pluck more goods out of neighborhood yard sales and on-line swap shops before they get redirected to the dump. These are good […]
Going Back to School? Go Green To Save Hundreds of Dollars
Parents can save oodles of money by taking an “eco cheap” approach to back-to-school shopping. Where to start? * Ignore the huge supply lists that come home in kids’ backpacks. Over at the blog Green Talk, “Thrifty is the New Green for Back to School Supplies” reminds parents to check their “voluminous” stashes of pens, […]
Sustainable Seafood is Coming to a Supermarket Near You
Consumer demand for seafood has been depleting fish and shrimp populations for decades. The Marine Stewardship Council has helped protect marine animal populations by creating standards retailers and consumers can follow to choose wild-caught fish from better-managed fisheries. Wal-Mart and Whole Foods are among the retailers that sell MSC-Certified seafood. “Farming” fish and shrimp […]
Carrots and Sticks are Greening the Marketplace
Consumers are showing increasing ingenuity in using their money to protect the planet. The original marketplace campaigns revolved around boycotts (think Cesar Chavez, farmworkers, and grapes) — an effective “stick” if there ever was one, considering the whipping grape growers needed to take before they were willing to treat their employees fairly. Big Green […]
Organic Food, Prius Help Businesswoman Become “One in a Million”
For anyone out there who wonders how your shopping dollars can help protect the environment, look no further than Kat Schon. The co-owner of a small business in Portland, Oregon, Kat has shifted not just one, but thousands of dollars into products that help protect the planet. And she’s done it at work as well […]
Manufacturers Must Tell Consumers to Buy 20% Less; Sustainable Certification Key
[PRESS RELEASE – 6/3/08] MONTEREY, CA — Best-selling author and international environmental lifestyle expert Diane MacEachern today said that manufacturers that aspire to be green must start telling their customers to consume 20% less. MacEachern also said that companies must certify the entire environmental lifecycle of their products and services if they are […]
Marketing to Women Key to Protecting the Environment
Lest anyone doubt that marketing to women is a fast-track way to protect the environment, just review the presentations made at last week’s M2W (Marketing to Women) conference in Chicago by Frito-Lay, Motorola, Glam Media (the fastest growing women-oriented site on the Web) and more. Women have the clout to put companies on notice: when […]