Will you get closer to Nature if you brush your teeth with Crest’s Nature’s Expressions? The company sure wants you to think so. Its new marketing campaign offers “a hint of nature with the protective power of Crest.” Just how does Crest slip a little Nature into its tubes? Mostly, by the power of suggestion. […]
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Beat High Gas Prices
Gas prices are barreling towards $4.00 a gallon, and it’s not even Memorial Day, the holiday that normally kicks off the high summer gas season. What’s driving the price spike? You’ve heard it before: supply, and demand. Supply has been shrinking for years – ever since the first oil well was tapped decades ago. But […]
Our Money, Our World
Ladies, how are we going to spend our money today? At least, the $2.7 billion we’re going to earn. You. Me. Your friends. My two sisters. The woman next door. The cashier at the 7-11. The CEO speeding by on her way to work at a company downtown. The school nurse. Your kid’s teacher. $2.7 […]