Tag Archives | Procter & Gamble

Green Consumer Clout Motivates Tide to Clean Up Its Act

Think you can’t tell a Fortune 500 company what to do? Think again. When Women’s Voices for the Earth released a report noting that Tide detergent contained chemicals that could actually be harmful to kids, millions of consumers were outraged. They were buying the Procter & Gamble (P&G) product to keep their children clean and safe. […]

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