This month’s Green Moms Carnival topic is “I believe…” I am taking the opportunity to reiterate why I created Big Green Purse, a campaign to motivate women especially to channel their spending power into social and environmental change. It is because I believe… * the fastest, most effective way to stop polluters is by pressuring them in […]
Tag Archives | marketplace
GrandMa Shifts Almost $20,000 to Green Goods; Saves $400/yr just on lighting
If you’re one of those people who want to “go green” but think they can’t afford it, meet Sue H. of Dewitt, Virginia. This “One in a Million” grandmother of two has found that shifting her spending to products and services that offer the greatest environmental benefit actually saves her money – especially when it comes to […]
EcoMoms Are Everywhere!
Moms have always been the most “eco” people on the planet. Now, they’re forming networks to help support each other’s efforts to “go green” in ways that are actually bring more women into the environmental movement. A recent story in the New York Times focused on the work the EcoMom Alliance is doing to […]
Greenwash in a Toothpaste Tube
Will you get closer to Nature if you brush your teeth with Crest’s Nature’s Expressions? The company sure wants you to think so. Its new marketing campaign offers “a hint of nature with the protective power of Crest.” Just how does Crest slip a little Nature into its tubes? Mostly, by the power of suggestion. […]