Lest anyone doubt that marketing to women is a fast-track way to protect the environment, just review the presentations made at last week’s M2W (Marketing to Women) conference in Chicago by Frito-Lay, Motorola, Glam Media (the fastest growing women-oriented site on the Web) and more. Women have the clout to put companies on notice: when […]
Tag Archives | marketing to women
California Business Women Go Green
As a guest speaker at the annual Conference of the Professional Businesswomen of California, I shared the stage today with Gary Hirschberg. Gary’s the “CE-Yo” of Stoneyfield Farms, the organic yogurt company that revolutionized the making and marketing of organic dairy products. Together, we talked to hundreds of women about becoming “CEOs” – chief environmental […]
EARTH DAY COUNTDOWN: The (Green) Maelstrom
I feel like I’m caught up in a maelstrom of green, green, green! After spending thirty years slogging through the environmental trenches, we seem to have had an “overnight success.” Protecting the planet is all anyone seems to be talking about these days. In fact, as someone who used to be leading the pack, I […]
EcoMoms Are Everywhere!
Moms have always been the most “eco” people on the planet. Now, they’re forming networks to help support each other’s efforts to “go green” in ways that are actually bring more women into the environmental movement. A recent story in the New York Times focused on the work the EcoMom Alliance is doing to […]
GUEST POST: Another “One in a Million” Makes a Difference
“Diane, Just writing to let you know that my morning routine now consists of Organic Raisin Bran, Free trade, organic, shade grown coffee and organic soy milk. The last time I tallied the cost over the course of a year’s consumption, it was around $650 for this household. I started my swap out with Kellogg […]
Aurora Dairy Undercuts Consumer Confidence
One of the nation’s largest organic dairies must stop using the organic label on some of its products because it is not producing that milk organically. Aurora Organic Dairy provides the organic milk Wal-Mart, Costco, Wild Oats, Trader Joe’s and Safeway sell under their own brand names. The dairy agreed to make major changes in […]