2.3kviews Have you been buying “earth friendly” “biodegradable” baby wipes because you think they’re better for your baby and the environment? Though some wipes may live up to their claims, those made by Earth’s Best and The Honest Co. don’t appear to be among them. That’s why the law firm of Gutride Safier is investigating […]
We’ve all seen the product claims that SOUND like they mean environmental protection. But do they? * Products labeled “natural” may contain some biological ingredients, but they may also include synthetic dyes and fragrances. * “Hypoallergenic” has no medical meaning. The word was invented by advertisers who used it in a cosmetics campaign in 1953. Says […]
One of the biggest obstacles green consumers — or green “wanna-bees” — face is knowing what’s really “green” and what’s just being hyped, or greenwashed, so businesses can make a buck. A recent poll shows just how confused consumers are. Called Eco Pulse, the national study, which was reported in Brand Week, asked shoppers open-ended […]
I feel like I’m caught up in a maelstrom of green, green, green! After spending thirty years slogging through the environmental trenches, we seem to have had an “overnight success.” Protecting the planet is all anyone seems to be talking about these days. In fact, as someone who used to be leading the pack, I […]
When should you spend your money to protect the planet – and when should you keep it in your purse? Given the thousands of green products being introduced these days, and the vague marketing claims being used to sell them, you don’t want to blow your budget just to keep up with the newest “eco,” […]
Will you get closer to Nature if you brush your teeth with Crest’s Nature’s Expressions? The company sure wants you to think so. Its new marketing campaign offers “a hint of nature with the protective power of Crest.” Just how does Crest slip a little Nature into its tubes? Mostly, by the power of suggestion. […]
