Tag Archives | green

We need sustainable standards so consumers know what to buy.

One of the biggest obstacles green consumers — or green “wanna-bees” — face is knowing what’s really “green” and what’s just being hyped, or greenwashed, so businesses can make a buck. A recent poll shows just how confused consumers are. Called Eco Pulse, the national study, which was reported in Brand Week, asked shoppers open-ended […]

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