Did you finally give up using paper towels? Did you switch out all the incandescent bulbs in your house to LEDs? Maybe you gave away your car and bought a bike. Or planted a huge organic garden to grow more of your own food. Started raising chickens in the back yard? (Free range, of course!) […]
We launched the “One in a Million” challenge to encourage consumers to shift $1,000 of their usual household budget to products and services that offer the greatest environmental benefit. To date, almost 5,000 people have made the shift, resulting in a $5 million impact in the marketplace. Here’s the inspiring story of Cassandra, one of […]
