The World Communication Forum recently recognized me and Big Green Purse with its global “Image of the Future” prize. The prize was awarded by a committee composed of 30 communications professionals from 20 countries in recognition of “the manager or designer who has created the best innovative brand and/or image,” particularly when it comes to […]
Tag Archives | Environment
Politics Shmolitics. You Can Still Make a Difference Based on How You Live and What You Buy.
My apologies to any of you who are elated with the results of yesterday’s elections. And my condolences to any of you who think that the world has come to an end. I’m in neither camp. Though I still canvas, and phone bank, and vote for candidates I support, I’ve come to terms with the limitations […]
Stay-At-Home Mom Shifts $1,600 of Household Budget to Protect the Environment and Her Family
Erin Peters knows a thing or two about “green” shopping. The stay-at-home mother of three young boys lives with her family in Raleigh, North Carolina. She writes The Conscious Shopper blog, where her motto is “Go Green. Live Better. Save Money.” She’s also the newest member of our One in a Million campaign, joining almost 5,000 other […]
We Don’t Wait for Our Child to Get Hit By a Car Before We Tell Her to Look Both Ways When Crossing the Street
“Look both ways before you cross the street.” That’s the Precautionary Principle in a nutshell. The Precautionary Principle was hammered out at the historic Wisconsin Wingspread conference in 1998 by scientists, researchers, and citizens. The principle is grounded in the simple belief that we should not wait to protect ourselves or the environment until we […]
“In Wildness is the Preservation of the World”
Henry David Thoreau wrote these words in 1862. Today, almost a century and a half later, they are more true than ever before. Mining, forest clear cutting, oil and gas development, and road building are destroying the extraordinary and irreplaceable wilderness that is our natural heritage. The Wilderness Act, signed by President Lyndon Johnson on September […]

Bottled Water is Not as Safe as Tap Water, says GAO
Bottled water is not as safe as tap water because water bottled in plastic is allowed to be contaminated by chemicals that cause “reproductive difficulties, liver problems, and cancer.” Marketing hype and inadequate labeling entice consumers to buy bottled water even though it is far more expensive and usually not as healthy as tap water. Bottled […]
Healthy Green Car Care – Top Ten “Insider” Tips
When it comes to buying a “green” car, most consumers focus on fuel efficiency. The more miles per gallon, the more eco-friendly the car. But what about keeping the car clean? From washing off the grime that accumulates outside to cleaning up the dashboard inside, how you maintain your vehicle matters to both you and the […]
Oman Could Set an Example for the World
The Environment Society of Oman faces some real challenges. It wants to educate people in this beautiful Arabian Gulf country about the need to protect the environment, but very few people are interested in the message. It wants to encourage Omani consumers to use their marketplace clout to purchase products that have the least environmental […]