531views Do you buy organic, sustainably grown food for yourself – but not give sustainability much thought when it comes to what you feed your pet? Annamaet Petfoods wants to change your thinking. They’ve launched “Annamaet Sustain” so your dog and cat can eat sustainable pet food without taking a toll on the planet. We’re […]
1.3kviewsGreen shopping can be confusing! Many products claim to be “natural,” “eco-friendly,” and “biodegradable.” But what in the world does that mean? Unfortunately, because there’s no standardized definition for any of these words, they’re actually meaningless. In fact, many companies intentionally use vague words to market their products as if they’re better for you and the […]
In their eagerness to cash in on consumer demand for eco-friendly products and services, many companies are calling their goods “green” despite their decidedly un-environmental qualities. When you shop, these 5 steps can help you distinguish what’s green from what’s being greenwashed. 1) Read the label. Look for meaningful claims, not words like “natural” or “planet friendly” that […]
One of the biggest obstacles green consumers — or green “wanna-bees” — face is knowing what’s really “green” and what’s just being hyped, or greenwashed, so businesses can make a buck. A recent poll shows just how confused consumers are. Called Eco Pulse, the national study, which was reported in Brand Week, asked shoppers open-ended […]
Consumers are showing increasing ingenuity in using their money to protect the planet. The original marketplace campaigns revolved around boycotts (think Cesar Chavez, farmworkers, and grapes) — an effective “stick” if there ever was one, considering the whipping grape growers needed to take before they were willing to treat their employees fairly. Big Green […]
As a guest speaker at the annual Conference of the Professional Businesswomen of California, I shared the stage today with Gary Hirschberg. Gary’s the “CE-Yo” of Stoneyfield Farms, the organic yogurt company that revolutionized the making and marketing of organic dairy products. Together, we talked to hundreds of women about becoming “CEOs” – chief environmental […]
I feel like I’m caught up in a maelstrom of green, green, green! After spending thirty years slogging through the environmental trenches, we seem to have had an “overnight success.” Protecting the planet is all anyone seems to be talking about these days. In fact, as someone who used to be leading the pack, I […]
When should you spend your money to protect the planet – and when should you keep it in your purse? Given the thousands of green products being introduced these days, and the vague marketing claims being used to sell them, you don’t want to blow your budget just to keep up with the newest “eco,” […]
