Do you live in Tennessee? The Tennessean, which bills itself as “Middle Tennessee’s No. 1 Online News Source,” has invited its readers to join the Big Green Purse One-in-a-Million campaign. The campaign is urging women to shift $1,000 of their regular household spending to environmentally friendly products. If you’re interested in being part of the […]
Tag Archives | Consumer Clout
GUEST POST: Another “One in a Million” Makes a Difference
“Diane, Just writing to let you know that my morning routine now consists of Organic Raisin Bran, Free trade, organic, shade grown coffee and organic soy milk. The last time I tallied the cost over the course of a year’s consumption, it was around $650 for this household. I started my swap out with Kellogg […]
A Thousand Dollars Adds Up Fast
The “One in a Million” Campaign is urging a million women to shift $1,000 of money they’d spend in a year anyway to green products and services that can help protect the environment. Women are finding all kinds of ways to swap out “brown” products for “green.” Erin just sent the balance sheet she downloaded […]
Green Shopping Makes a Difference
Big Green Purse encourages women to make a difference in the marketplace because the marketplace is what ruins or restores the environment. The dynamic works like this: Women’s enormous consumer clout is critical to manufacturers’ success. Manufacturing to meet consumer demand drives pollution and climate change. Pollution and climate change affect our […]
Aurora Dairy Undercuts Consumer Confidence
One of the nation’s largest organic dairies must stop using the organic label on some of its products because it is not producing that milk organically. Aurora Organic Dairy provides the organic milk Wal-Mart, Costco, Wild Oats, Trader Joe’s and Safeway sell under their own brand names. The dairy agreed to make major changes in […]
Greenwash in a Toothpaste Tube
Will you get closer to Nature if you brush your teeth with Crest’s Nature’s Expressions? The company sure wants you to think so. Its new marketing campaign offers “a hint of nature with the protective power of Crest.” Just how does Crest slip a little Nature into its tubes? Mostly, by the power of suggestion. […]
Be One in a Million
How can we really make our money matter? One way is to focus our spending so that its power can be felt. That’s what the Big Green Purse “One in a Million” campaign is all about. It’s encouraging one million women to intentionally shift at least $1,000 of their existing budget to environmentally-friendly products — […]
Women Wield their Marketplace Clout — and Imus Feels the Heat
The uproar over Don Imus’ appalling comments about the Rutgers women’s basketball team have thrown a sharp spotlight onto how powerful consumers can be in the marketplace — simply when they stand up for what’s right. By rebuking Imus’ racist, mysogynistic statements, the distinguished women of Rutgers and the men and women who have supported […]