Consumers are showing increasing ingenuity in using their money to protect the planet. The original marketplace campaigns revolved around boycotts (think Cesar Chavez, farmworkers, and grapes) — an effective “stick” if there ever was one, considering the whipping grape growers needed to take before they were willing to treat their employees fairly. Big Green […]
Tag Archives | Consumer Clout
Organic Food, Prius Help Businesswoman Become “One in a Million”
For anyone out there who wonders how your shopping dollars can help protect the environment, look no further than Kat Schon. The co-owner of a small business in Portland, Oregon, Kat has shifted not just one, but thousands of dollars into products that help protect the planet. And she’s done it at work as well […]
Manufacturers Must Tell Consumers to Buy 20% Less; Sustainable Certification Key
[PRESS RELEASE – 6/3/08] MONTEREY, CA — Best-selling author and international environmental lifestyle expert Diane MacEachern today said that manufacturers that aspire to be green must start telling their customers to consume 20% less. MacEachern also said that companies must certify the entire environmental lifecycle of their products and services if they are […]
Marketing to Women Key to Protecting the Environment
Lest anyone doubt that marketing to women is a fast-track way to protect the environment, just review the presentations made at last week’s M2W (Marketing to Women) conference in Chicago by Frito-Lay, Motorola, Glam Media (the fastest growing women-oriented site on the Web) and more. Women have the clout to put companies on notice: when […]
California Business Women Go Green
As a guest speaker at the annual Conference of the Professional Businesswomen of California, I shared the stage today with Gary Hirschberg. Gary’s the “CE-Yo” of Stoneyfield Farms, the organic yogurt company that revolutionized the making and marketing of organic dairy products. Together, we talked to hundreds of women about becoming “CEOs” – chief environmental […]
EARTH DAY COUNTDOWN: More Money-Saving Eco Tips
One of the biggest obstacles to “going green” is the perception that eco-living is expensive. The following choices not only don’t break the bank, but actually help consumers save money. * Improve fuel economy – Gasoline is at an all-time high of $3.50 a gallon. Improved fuel efficiency means you travel farther on every gallon […]
EARTH DAY COUNTDOWN: The (Green) Maelstrom
I feel like I’m caught up in a maelstrom of green, green, green! After spending thirty years slogging through the environmental trenches, we seem to have had an “overnight success.” Protecting the planet is all anyone seems to be talking about these days. In fact, as someone who used to be leading the pack, I […]
Shop On Sale
Organic cotton bed linens are luxurious but expensive – until they go on sale. Gaiam.com’s annual green sale is underway now, making organic bedding far more affordable. Sample: Organic wool comforters – normally $249; on sale for $201 Organic cotton pillow – normally $50; on sale for $37 Organic cotton flannel sheets – 20% off […]