OK, all you entrepreneurs, scientists, techno-twits, and geeks – let alone captains of industry who are looking for a way to make an honest-to-goodness difference. Take another look at these photos of baby birds that are dying because they’re eating plastic bottle caps.

Yes, we need to phase out plastic bottles, and the sooner the better.

But in the meantime, can’t all you wizards come up with a bottle cap that will protect its contents securely but once discarded, degrade in a very short period of time?

You’ve gotta be able to do it. Talk to the folks at Frito-Lay, who have figured out how to package their snack packs in plant-based, biodegradable bags. In fact, why don’t we urge Frito’s parent company, Pepsi, to take the lead?  Start here.