Erin Peters knows a thing or two about “green” shopping. The stay-at-home mother of three young boys lives with her family in Raleigh, North Carolina. She writes The Conscious Shopper blog, where her motto is “Go Green. Live Better. Save Money.” She’s also the newest member of our One in a Million campaign, joining almost 5,000 other […]
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She shifted $1,000 of her budget to eco-friendly goods…and chickens!
If you’re looking for ways to live a greener life, take some pointers from Fran Martin. Fran is the newest member of the One in a Million campaign, a feat she achieved by switching more than $1,000 of her household budget to products and services that offer the greatest environmental benefit. The campaign doesn’t ask people to spend MORE […]
Shift Your Spending to Protect the Environment
We launched the “One in a Million” challenge to encourage consumers to shift $1,000 of their usual household budget to products and services that offer the greatest environmental benefit. To date, almost 5,000 people have made the shift, resulting in a $5 million impact in the marketplace. Here’s the inspiring story of Cassandra, one of […]

Here’s How You Can Afford to Spend 30% More on Organic Food
Clean out your fridge. But before you toss all the expired or rotted food you find into the trash can, put it on your counter. Now do a rough calculation of how much that ‘trash’ cost you. Don’t be surprised if it amounts to as much as 30% of your weekly household budget. According to the U.S. […]
This Earth Day, Save the Planet – and Save $4,000/yr, Too
Living a greener life is one of the fastest, easiest ways to save money. In fact, you can save almost $4,000 every year by taking easy steps to use less energy, reduce waste, and simplify your lifestyle. In honor of Earth Day, I’ve compiled this list of cost-cutting strategies that benefit your pocketbook as well as […]
Opera Singer Shifts $1,000 to Save the Planet
Elizabeth de Shong makes her living as a professional opera singer. But she’s made “green living” a priority for herself and her family. To show her commitment, she joined the One in a Million Campaign, and so far has shifted more than $1,000 of her household income to products and services that offer the greatest […]
Buying in Bulk Just Saved Me $20!
Given how jittery the economy is, it’s easy to get the jitters yourself when it comes to going green. Isn’t it great to know, then, that choosing the greenest option when you shop can actually be the most economical way to shop, too? This was brought home to me in spades this morning, when I […]

Why Did Mom Shift $1,000 to Greener Cleaners, Organic Food?
Here’s another One in a Million success story! Carolyn, a Phoenix, Arizona wife and mother of two sons aged five and seven, spent the last year shifting her spending to greener cleaners and organic food. Here’s why: “Early in 2008 I read an article in the Arizona Republic about the One in a Million campaign and it […]