One of the biggest obstacles green consumers — or green “wanna-bees” — face is knowing what’s really “green” and what’s just being hyped, or greenwashed, so businesses can make a buck. A recent poll shows just how confused consumers are. Called Eco Pulse, the national study, which was reported in Brand Week, asked shoppers open-ended […]
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Carrots and Sticks are Greening the Marketplace
Consumers are showing increasing ingenuity in using their money to protect the planet. The original marketplace campaigns revolved around boycotts (think Cesar Chavez, farmworkers, and grapes) — an effective “stick” if there ever was one, considering the whipping grape growers needed to take before they were willing to treat their employees fairly. Big Green […]
Organic Food, Prius Help Businesswoman Become “One in a Million”
For anyone out there who wonders how your shopping dollars can help protect the environment, look no further than Kat Schon. The co-owner of a small business in Portland, Oregon, Kat has shifted not just one, but thousands of dollars into products that help protect the planet. And she’s done it at work as well […]
Manufacturers Must Tell Consumers to Buy 20% Less; Sustainable Certification Key
[PRESS RELEASE – 6/3/08] MONTEREY, CA — Best-selling author and international environmental lifestyle expert Diane MacEachern today said that manufacturers that aspire to be green must start telling their customers to consume 20% less. MacEachern also said that companies must certify the entire environmental lifecycle of their products and services if they are […]
Marketing to Women Key to Protecting the Environment
Lest anyone doubt that marketing to women is a fast-track way to protect the environment, just review the presentations made at last week’s M2W (Marketing to Women) conference in Chicago by Frito-Lay, Motorola, Glam Media (the fastest growing women-oriented site on the Web) and more. Women have the clout to put companies on notice: when […]
California Business Women Go Green
As a guest speaker at the annual Conference of the Professional Businesswomen of California, I shared the stage today with Gary Hirschberg. Gary’s the “CE-Yo” of Stoneyfield Farms, the organic yogurt company that revolutionized the making and marketing of organic dairy products. Together, we talked to hundreds of women about becoming “CEOs” – chief environmental […]
EARTH DAY COUNTDOWN: The (Green) Maelstrom
I feel like I’m caught up in a maelstrom of green, green, green! After spending thirty years slogging through the environmental trenches, we seem to have had an “overnight success.” Protecting the planet is all anyone seems to be talking about these days. In fact, as someone who used to be leading the pack, I […]
Big Green Purse Book Goes on Sale!
1.1kviews Our new book, Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World, rolled off the presses this week and women across the country have been writing to say, “Hooray!” Though dozens of “green living” books crowd store bookshelves, Big Green Purse is the only one that highlights the power of […]