Lest anyone doubt that marketing to women is a fast-track way to protect the environment, just review the presentations made at last week’s M2W (Marketing to Women) conference in Chicago by Frito-Lay, Motorola, Glam Media (the fastest growing women-oriented site on the Web) and more. Women have the clout to put companies on notice: when […]
Archive | Green Living
Will New Eco Clothes be on Target?
One of the biggest complaints women have about “going green” concerns the challenge of dressing “green,” and that means more than the color. Apart from the occasional organic cotton nightgown sold at Wal-Mart, or the jackets and vests Patagonia remakes from recycled soda bottles, it’s been hard to find eco-friendly clothes at an actual store […]
California Business Women Go Green
As a guest speaker at the annual Conference of the Professional Businesswomen of California, I shared the stage today with Gary Hirschberg. Gary’s the “CE-Yo” of Stoneyfield Farms, the organic yogurt company that revolutionized the making and marketing of organic dairy products. Together, we talked to hundreds of women about becoming “CEOs” – chief environmental […]
Green Pet Care How-To
My cat Midnight has been suffering the last few years from an over-active thyroid. The vet could never tell me what might have caused her condition. A new study suggests that pets like mine and maybe yours are being contaminated with high levels of some of the same synthetic industrial chemicals that researchers have found […]
Earth Day 2008 Wish List
With climate change on the upswing and even dogs needing to worry about exposure to toxic chemicals, I’ve come up with five things I’d ask Mother Nature for this Earth Day 2008 if I believed wishes really came true. * President Bush signs a bill that will cut U.S. greenhouse gases 50% – starting tomorrow. […]
EARTH DAY COUNTDOWN: More Money-Saving Eco Tips
One of the biggest obstacles to “going green” is the perception that eco-living is expensive. The following choices not only don’t break the bank, but actually help consumers save money. * Improve fuel economy – Gasoline is at an all-time high of $3.50 a gallon. Improved fuel efficiency means you travel farther on every gallon […]
EARTH DAY COUNTDOWN – Make the Earth Friendly for Pets, Too
This Earth Day, it’s important to consider the environment not only for its impact on Mother Nature and our human health, but our favorite furry companions as well. In the first study of its kind, Environmental Working Group (EWG) has found that companion cats and dogs are polluted with even higher levels of many […]
EARTH DAY COUNTDOWN: The (Green) Maelstrom
I feel like I’m caught up in a maelstrom of green, green, green! After spending thirty years slogging through the environmental trenches, we seem to have had an “overnight success.” Protecting the planet is all anyone seems to be talking about these days. In fact, as someone who used to be leading the pack, I […]