Consumers are showing increasing ingenuity in using their money to protect the planet. The original marketplace campaigns revolved around boycotts (think Cesar Chavez, farmworkers, and grapes) — an effective “stick” if there ever was one, considering the whipping grape growers needed to take before they were willing to treat their employees fairly. Big Green […]
Author Archive | Diane
Organic Food, Prius Help Businesswoman Become “One in a Million”
For anyone out there who wonders how your shopping dollars can help protect the environment, look no further than Kat Schon. The co-owner of a small business in Portland, Oregon, Kat has shifted not just one, but thousands of dollars into products that help protect the planet. And she’s done it at work as well […]
How to Find Safe Tomatoes
Salmonella, the deadly bacterium that has a sneaky way of infiltrating our fruits and vegetables, has struck again. Since April 10, at least 228 people in 23 states have been sickened by the contaminant (the states include: Arizona, California, Colorado, Connecticut, Idaho, Illinois, Indiana, Kansas, New Mexico, Oklahoma, Oregon, Michigan, Texas, Utah, Virginia, Washington, and […]
Save $20-$50 Per Month on Gasoline
When it comes to global warming, burning less gas has always made sense. Now that gasoline costs more than $4.00 a gallon, reducing our consumption at the pump makes “cents,” too. These ten tips offer the fastest, easiest ways you can save gas – and money. 1. Drive smart – Avoid quick starts and […]
Eco-Gadgets That Deliver a Good Workout, Too
552viewsBruce Hathaway, an editor at Smithsonian magazine and eco-tech guru par excellence, wrote this guest post on cool home energy saving gadgets for Father’s Day or any day (NOTE: add shipping & handling to all quoted prices). Thanks, Bruce! Bogo (Buy One Give One) Solar Flashlight This well-made orange (or pink) light throws a nice […]
Manufacturers Must Tell Consumers to Buy 20% Less; Sustainable Certification Key
[PRESS RELEASE – 6/3/08] MONTEREY, CA — Best-selling author and international environmental lifestyle expert Diane MacEachern today said that manufacturers that aspire to be green must start telling their customers to consume 20% less. MacEachern also said that companies must certify the entire environmental lifecycle of their products and services if they are […]
Hot, Flat and Crowded: Tom Friedman Heats Up
Global warming is overheating the planet. Globalization is heating up politics and radicalizing local economies. And overpopulation is putting pressure on the planet, economies and politics, making for a dangerous equation whose solutions aren’t entirely clear. In his new book, Hot Flat and Crowded: Why we need a green revolution and how it can revitalize […]
Take the Drive Smarter Challenge
Presumably, you’re not the kind of person who would take a big pile of money out to your driveway and set it on fire, just to watch it burn. But when you burn gasoline, that’s essentially what you’re doing. And with gasoline prices now bouncing around $4 a gallon, that pile of money you’re […]